To launch Intent’s new segment called “Women in business” dedicated to women who run businesses in the hair and beauty industry, we got to have a conversation with Awongiwe Ngxanga who shares with us her story to becoming a woman in business and tells us about her business Indalo hair essentials.
1. WHAT INSPIRED YOU TO START INDALO ESSENTIALS?
I am very passionate about my natural hair journey and I just love that many black women are now in love with their hair, taking care of it and embracing the kinks, curls, and coils. I was then inspired to start my own business that is all about providing essential products. I used to really hate it when I would wake up to see my pillow dirty with the oils I put in my hair before I went to sleep.
So, I started looking for something that can help prevent this from happening and I found out about the amazing benefits of satin. I then decided that I was going to start selling these (satin scarfs and bonnets) to help other women who are going through the same thing.
2. SEEING THAT YOU ARE DEDICATED TO TAKING CARE OF YOUR HAIR, WHAT DOES YOUR HAIR ROUTINE LOOK LIKE?
Every night, I do the LCO (Liquid, Cream, and Oil) method to hydrate my hair and put on my satin bonnet to keep it moisturized throughout the night. I have a wash day every 7-10 days where I pre-poo, shampoo, or clarify, deep condition either using my store-bought product or a DIY conditioner, my favorite is a mixture of avocado, olive oil, and an egg.
Detangling comes after deep conditioning when my hair is feeling soft. I do a protein treatment once a month to restore elasticity and I use ACV (apple cider vinegar) a few times to cleanse my scalp. It’s mostly kept in low manipulation styles like mini-twists or loose braids.
3. HOW DOES ONE GO ABOUT GETTING INDALO HAIR ESSENTIALS PRODUCTS? PLEASE BREAK DOWN THE PROCESS FROM THE START OF THE SALE TO THE END OF DISTRIBUTION?
One can connect with Indalo Hair on social media platforms (Instagram, twitter, Facebook). Anyone who wants to get their hands on a satin bonnet or pillowcase by inboxing me on any of these platforms. On Facebook my page connects you directly to my WhatsApp. I manage all these platforms and post all the content to promote my business.
I’m in the process of creating a website that will allow clients to see all the items available at any time without having to inbox me directly. Once the client places their order, my supplier begins to make the product to suit the client’s need, for example, most of my bonnets have two different colors on each side and they are reversible, so a client might just prefer a one-color bonnet and we make it according to their preference. Packages are usually shipped off on Thursdays and Fridays. Most of my clients are not within my reach so I have two courier options; Aramex, Pep Paxi, in both cases the package will get to its destination within 7 working days.
4. TO WHAT EXTENT DO YOU THINK INDALO HAIR ESSENTIALS IS SHAPING THE NARRATIVE AROUND NATURAL HAIR IN SOUTH AFRICA?
I started Indalo Hair to help not only my fellow South African women but also woman across Africa embrace the natural state of their hair. Hair is a significant part of one’s identity and for many years women of color were made to believe that their hair isn’t beautiful enough to be worn out. I want women across the globe to start loving and taking care of their hair, and what better way than to provide essentials such as satin bonnets and pillowcases to help protect their hair and make the journey easier and enjoyable?
5. WHAT ADVICE WOULD GIVE ANYONE STARTING THEIR NATURAL HAIR JOURNEY AND WHICH ONE OF YOUR PRODUCTS WOULD YOU RECOMMEND THEY GET FIRST AND WHY?
Understand your hair, educate yourself about your hair type and porosity, that way you can look for the products that work well for you. Keeping your hair moisturized is the key to healthier hair because the less dry it is, the less breakage you’ll experience. I would recommend they get the satin bonnet first, it’s helpful in terms of keeping your hair moisturized. The satin material does not absorb the moisture in your hair the way cotton fabrics do, it causes less friction between your hair and other material which may be rough to it
MEET THE OWNER
I am Awongiwe Ngxanga, a 19 years old and third-year UCT student. I love everything about my natural hair from the shrinkage to the different hairstyles I can pull with it. My Indalo Hair brand promotes natural hair and expresses how much I support everyone who is embracing the natural state of their hair.
FOLLOW INDALO’S IG: @indalo_hair FACEBOOK @IndaloHair
Satin bonnet – R120
Satin pillowcase – R120
Satin bonnet and 1 pillowcase – R220
Satin bonnet and 2 pillowcases – R350
Satin- lined bonnet head-wrap – R180
*prices exclude delivery*
If you are a woman in business and would like to have you and business featured on Intent, please contact us via email at firstname.lastname@example.org and connect with us via social media. Follow us on IG: intent_hairandbeauty, on Twitter:@intenthairandb1 and on like our Facebook page: intent_productions