The increasing use of the internet and the popularity of moving everything online has helped many businesses grow their online presence, attract their ideal clients and scale their businesses up to 5,6, and 7 figures.

E-commerce is literally the way to go for every business regardless of size-even natural hair and beauty online stores.

In this article, I will be taking you through different ways you can use the internet to grow your online presence, generate leads, and make more sales on your online store.


Every business needs a community. The best place to start when you want to run a successful online store is to build your community. Your community will be your customers and your biggest brand advocates.

Here I will take your through the different ways to build your community, grow your online presence and make more sales on your online store.

1.Give your audience value

Educate your audience about your niche. If you sell hair bonnets, for example, teach your audience how to use your hair bonnets to maximise the benefits of it and also tell them about the benefits of wearing it.

The value that you share with your audience is what will make them follow you. It sets you apart from your competitors and gives you authority in your niche.

You can give value in the following ways posts, like this one media posts

2.Build an email list

Once you gain traffic to your site or to your content, ask your audience for their emails so you can build an email list.

An email list gives you an opportunity to nurture your audience. You can send your list regular emails to convince them why they need your products in their lives.

Most E-commerce stores make most of their sales through email marketing. You can create an email funnel suitable for your store or hire someone to do it for you.

3.join online communities

When I first started Intent, most of my traffic came from the Facebook groups I was a part of. I joined groups on Facebook and LinkedIn on which I shared natural hair and beauty tips and shared links to my blog posts every time I released them.

Intent has a Facebook group you can advertise your products to and we also have a Whatsapp group of well-engaged women ready to support you. You can also contact us to feature on our blog under the “Women in business” segment.


There are many ways you use your community to grow your store. E-commerce digital marketing is your best bet at growing your online presence and increasing sales.

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5 Comments Add yours

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